ULTIMATE GUIDE TO THE TAG HEUER TITANIUM
While the internet offers collectors and prospective buyers a great way of researching and finding watches, there is still nothing like looking through a beautifully printed catalog to get you in the buying mood. In looking through one of these catalogs, it was interesting to see the mix of new technologies and materials that TAG Heuer offer- mechanical quartz, titanium and carbon fiber. But while you might think that these technologies are spread throughout the 2010 catalog (Calibre S, Grand Carrera Titanium, and Day-Date Carrera Carbon fiber), it was a 1983 catalog and a single watch that had all of these features- the Tag Heuer Titanium series.
The 1980s were a difficult time for watch lovers- famous Swiss watch houses were falling, and everyone seemed to be heading towards quartz movements. It was also a difficult time for Heuer, with the company being lost to the Heuer family and sold first to a Piaget/ Nouvelle Lemania consortium and then on to the Middle East investment house, Techniques d’Avant Garde (TAG).
The watches from this era….well, let’s say that they’re not on the top of collectors minds today- but that doesn’t mean that there weren’t some exciting models- and the Titanium series is one of these.
The most exciting version of the Tag Heuer Titanium is the Emerson Fittipaldi edition that was released in 1985. Fittipaldi was a fascinating Formula 1 driver, in that by the time he was 27 he was not only Brazil’s first World Champion but now a two-time champion. He left the McLaren team at the end of the 1975 season (where he was runner-up) to join his brother’s team. That move proved to be unsuccessful, and after five tough seasons that brought only one podium, he left Formula one at the age of 34.
Nowadays, that would have been the end, and Emerson would have drifted into commentary, but after a four-year break, Fittipaldi returned to open-wheel racing in 1984 in the CART series, where he won two Indianapolis 500 races, the last in 1993 when he was 47. A true legend.
The Fittipaldi Titanium was released in 1985- one of the last watches with Heuer on the dial. While ’s a shame that this great driver has his name on a Tag Heuer Titanium rather than a classic Heuer Silverstone or Carrera, it’s a fitting end to the Heuer- Formula 1 era and a very rare watch. The example below is the only one that I’ve ever seen and was posted at the Italian Heuer forum at Vetroplastica.